2021 Dealer of the Year
Congratulations, Harris Mazda!
Harris Mazda Wins 2021 DealerRater Mazda Dealer of the Year Award Award recognizes top U.S. and Canadian auto dealers who demonstrate excellent customer service as expressed by consumer reviews written on DealerRater Nanaimo, BC – January 27th, 2021 – Harris Mazda has been awarded a 2021 DealerRater Dealer of the Year Award, which recognizes auto dealerships across the U.S. and Canada who deliver outstanding customer service, based on consumer reviews written on DealerRater.ca. “Car buyers have spoken and have identified Harris Mazda as the best Mazda dealer to do business with in Canada,” said DealerRater CEO Gary Tucker. “The quality and number of reviews for Harris Mazda speak volumes of the top-notch experiences they provide to customers.”
The DealerRater Dealer of the Year Awards are based on reviews by new- and used-car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated Harris Mazda on its customer service, quality of work, friendliness, pricing and overall experience. Harris Mazda has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing it in the top of its class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2016 calendar year.
“In January 2016 we overhauled the car shopping experience at Harris Mazda. We replaced commissioned sales people salaried product advisors who earn bonuses for customer satisfaction and throughput. We then implemented an algorithm driven Stress Free Pricing model and No Buyer’s Remorse Allowed policy allowing customers to exchange their purchase if they felt they made the wrong choice. We listened to today’s automotive shopper and eliminated the traditional rigid and linear sales process still found at most car dealerships and replaced it with our i-Buy Responsive Shopping Experience where we let the guest decide the path they want to take on their shopping journey. The results have been terrific with huge increases in our customer satisfaction, employee satisfaction, and throughput metrics. On behalf of our awesome team at Harris Mazda we are humbled and delighted to accept this terrific award.”
“Today’s car shoppers pay attention to reviews and a dealership’s online reputation, which makes the significance of the DealerRater Dealer of the Year Awards crucial to dealers looking to thrive in today’s business environment,” added Tucker. DealerRater has an audience reach of more than 40 million consumers who read more than 3 million dealer reviews.
About DealerRater Founded in 2002, DealerRater, a Cars.com Company, is the world’s leading car dealer review website that connects consumers with the right person at the right dealership. The site offers more than 2.5 million sales and service reviews across 41,000 U.S. and Canadian dealerships, including a network of more than 5,600 Certified Dealers. More than 14 million consumers read DealerRater content across the web each month. By offering a product suite that allows qualified dealerships to manage their reputations and achieve higher SEO rankings, DealerRater supports new customer connections by growing online presence.